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Features faces found in blind casting call.
September 6, 2011
By: TOM BRANNA
Editor
Bare Escentuals will roll out a new ‘Be a Force of Beauty’ campaign this September, featuring five women that were found via the brand’s first ever blind casting call. Conceptualized with TBWAChiatDay Los Angeles, the blind casting callcommenced with a pool of nearly 300 models and actresses, all of whom received a survey of six questions designed to discover more about their personal passions and values. After reviewing the questionnaires, the pool was narrowed to 78 women who were then brou...
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